OUR LOGO DESIGN PROCESS: HOW WE CREATE A CUSTOM BUSINESS LOGO DESIGN

Your company logo should be clean, clear and simple. Too much going on at one time results in logos that confuse customers and look cluttered. On the flipside, simplicity is also key to a good company logo, helping to keep consistency across different types of media and marketing materials for your business or brand, no matter where the logo appears.

Typically, there are three main logo elements that are present in the design:

1) Typography in the Logo Design

The typography and fonts in your logo should represent the values that your brand or business offers. Any logo fonts should seamlessly flow with the use of color, graphics, and images used – even if the fonts are custom designed for your business. People get an emotional vibe from how the wording in a logo looks. A strong logo creates curiosity, promotes trust, develops brand awareness, communicates tone and personality. It’s what you convey without additional words, whether your brand is whimsical, traditional, modern or elegant. The logo should be aesthetically pleasing while keeping its functionality. The typography in the logo does all these things, while impacting what the user will get out of the experience when they first interact with your business.

Our team of logo designers understands how important your typography is when we create a logo for your brand. The logo must be readable near and far, and in balance with iconography or imagery. The logo for any business should be legible and clear at first glance.

2) Colors in the Logo Design

Color has power and perception. In logos and brand identity as a whole, the right colors help in getting customers to make purchases. When used effectively in a logo or across brand assets, brand recognition improves. When selecting the colors for your logo, it’s important to use colors based on industry and target audience. The logo colors should be based on how customers should feel when interacting with your business. At Sullivan Design, we carefully select colors for your logo that help to tell the story of your brand.

3) Graphics / Visuals in the Logo Design

Many logos have words or acronyms, but using a visual element can also make a huge difference in the design of your business logo. Visual elements create top-of-mind associations if they are interesting enough to grab attention, while still allowing you to create a clean, minimalist logo for your business.

Sullivan Design understands how effective the use of an icon or image can be in logos, creating versatility through text or symbols that can work in tandem with a larger company logo or as a stand-alone. Additionally, all artwork is original and custom-designed for your business, ensuring professional, high-quality logos, every time.

Free Logo Consultation

Contact Sullivan Design to discuss your logo needs

SULLIVAN DESIGN WILL CREATE THE PERFECT COMPANY LOGO FOR YOUR BRAND

Sullivan Design is a Las Cruces graphic design & logo services agency, specializing in business logos, custom logo design and brand identity design. We are known as the professional “logo maker” for brands in the Las Cruces area and far beyond.

We have an expert team of logo designers who know how to create strong brand awareness that translates into loyalty over time. When you hire Sullivan Design, you get an experienced logo designer, a personalized experience and a truly custom logo design that captures the values of your business while creating trust and an identity that resonates with new customers. By collaborating closely with you, we can take your logo to the next level. It all starts with a free consultation, in which we’ll get to know your business and discuss how our logo design services can help you get the perfect logo for your brand.

Free Logo Consultation

Let’s Chat about Your Logo Design Needs

Give us a call or fill out our form for a free consultation and speak to a designer about taking the next step in creating a custom logo for your business.