Professional Brand Design & Brand Identity
Discover Superior Branding Design from Sullivan Design
Sullivan Design is an experienced graphic design agency, specializing in brand design, logos, product packaging and other visual communications. Based in Las Cruces, New Mexico, we offer high-quality brand design and other graphic design for brands and organizations of all sizes, across North America and beyond.
Skilled Brand Design by Skilled Designers
The design of your visual brand identity is key to getting noticed by your target audience and helps position you as a leader in your field. At Sullivan Design, we take our design work seriously. Our skilled designers bring ideas to life that speak through your brand assets. When it comes to your potential customers – everything counts.
The role of our experienced designers is to create or refresh your customer connection every time they see your brand. The design of your brand identity works internally and externally, introducing new customers while making the existing customer base feel wanted and welcome.
Consistent, professional branding and design across all your marketing collateral & corporate design material:
- Logo
- Website Design
- Brochure Design
- Tradeshow Booths
- Letterhead Design
- Digital Ad Design
- Print Media
- Social Media Graphics
How Can We Help with Your Branding & Design?
Good brand design means setting a great first impression with your target audience and making sure that the design is remembered. Our creative services transform loose branding ideas into strong design concepts with one goal in mind – attract and convert. We design a brand identity that reflects your company or brand – who you are and what your company stands for. Your brand assets, or design elements, reflect and reinforce your brand’s personality. The design of your brand should be memorable and trustworthy. We don’t take that lightly and neither should you.
Our Approach to Brand Identity & Logo Design
Whether you’re refreshing a design, overhauling the branding or repositioning where your business is in the market, we start from the very beginning to tell your company story the right way. Our design teams use the following formula to create magic:
Discovery
It all starts with discovery. This is key before we start on the design or branding for any company. What does your brand convey? How do you want your customers to feel? What type or style of message do you want to send? We go through your business goals and evaluate the words, images and emotions you used to describe your business.
Brand Research
You have to know what your audience wants and needs before starting on graphic design. In additional to getting to know your company, we research the industry, competitors, colors and a host of other factors to make sure the design of your brand identity is unique and distinct. Research helps us understand the nuances of your brand compared to what the industry is doing and what’s needed to make the design of your branding the best it can be.
Personality & Visual Social Voice
Your brand’s personality must resound throughout your brand and in every piece of design work produced for your company. It’s reflected in the social voice and tone used in the design materials being developed. Without it, your current, potential and future customers will be confused, or the design simply won’t resonate with them. Your audience should love the design of the branding at first sight, even if subconsciously.
Positioning
The design of your creative assets helps reinforce your brand positioning. It’s the conceptual space you want to occupy in the minds of your target audience … your purpose. Every design created for a brand should give the audience a sense that the brand offers the best solutions to their problem or need. That’s what separates the best brands from the rest.
Design
Design encompasses all these elements in different ways. Your logo design, color palette, flyers or brochures, letterhead, typography and the overall aesthetic of your company branding is rooted in design. For all of our design work, we utilize color psychology to express the emotions you want to convey to your audience.
Typography
Typography is key to the design of your branding. And the fonts used for your brand and brand identity are powerful – whether for logo design, website design, print advertising design or other materials. We help design assets with typography that helps you stand out from the crowd using best practices. In the end, you should have a comprehensive visual assets design guide to convey every element of your brand’s design.
Get Started Today – Let’s Create a Brand Identity You’ll Love
Contact our design teams to learn more about our brand identity & branding services at Sullivan Design – your brand design experts in Las Cruces, NM.
We’re all about creating branding that connects with audiences. By working with our design team at Sullivan Design, you’ll get brand design materials that capture the voice of your brand, help you stand out from the competition and remain top of mind in a consistent and engaging way. We’re confident you’ll love the end result and every design we create – plus, we make the whole process easy. You’ll be matched with an experienced brand designer who will make your ideas come to life, while aligning with your company’s core mission.
Contact us to get started on your branding. Email or call Sullivan Design to find out more about our specialized brand design services, or request samples of the brand identity design we’ve provided for a business like yours.
Call (575) 519-3027
Email info@sullivandesignllc.com
