Professional Logo Design in Las Cruces:
Let Our Experts Design the Perfect Logo for Your Brand
| 100+ Logos Created | 100% Satisfied Clients | 7 Day Turnaround |
Sullivan Design is a professional logo design agency based in Las Cruces, New Mexico. Since 2007, we have been developing high-quality logo designs for businesses and brands across the United States. Whether you are launching a new venture or refreshing your company branding, our skilled designers can work with you to create a professional logo that is perfect for your business.
Why Choose Us for Logo Design Services?
Sullivan Design produces high-quality, memorable logos that captures customer attention and perfectly represents your business.
- Highly skilled team of graphic designers
- Developing professional company branding since 2007
- Proudly serving small business and Fortune 500 companies
- Simple, streamlined process
The Importance of a Professional Logo
Your logo is one of your most valuable marketing assets. As such, the design of the logo plays an integral role in the perception of your business and helps your brand stand out from the competition. Most importantly, your logo design instantly communicates several “clues” about your business and the quality with which you operate. In most cases, your logo is the first impression someone has of your brand, which customers will use to determine its purpose, personality and professionalism.
Our Process
1) Consultation We’ll get to know your business, listen closely to your goals and research your market. |
2) Logo Design Our skilled designers will get to work designing a perfect logo that truly exemplifies your brand. |
3) Logo Handoff |
Our Approach to Professional Logo Design
There are numerous factors that contribute to a great logo design. Here are some of the fundamental considerations that we make when creating a custom logo for our clients at Sullivan Design.
Logo simplicity
When it comes to logo design, we believe in keeping things simple. A distinctive company logo with simple elements is easy to recognize and connects well with audiences.
Memorability of the logo
We make your logo design “stick.” A great logo is one that is memorable and makes an impact. If it takes someone a while to understand or recognize your current logo, our logo design experts can help.
Timelessness of the design
Good logo design needs to stands the test of time. Our designers know how to create a logo design that doesn’t feel dated in a few years. Trends come and go, but the best logo designs should be long-term creative assets that require little updating. No business should need to get a new logo every year.
Versatility of the design
A great business logo stands on its own, regardless of where it’s placed or presented. Whether you plan to use the logo on a website, brochure, banner, t-shirt or everywhere, our designers will create a logo design that makes the same impact across each application.
Relevance of the logo to your business or brand
The design of your logo should encompass your brand story and the target audience for your business. The foundation of the business should be first and foremost when approaching logo design. If the design of the logo doesn’t match the business (think of a logo for an insurance company that looks like it could be a logo for a toy store), then prospective customers could get the wrong impression: it could confuse them or turn them off. We design logos that are perfectly matched to each client’s business and vision.
Our Logo Design Formula – What We Consider Before We Create Your Logo
In order to create a good new logo design, the first step is to consider your overall brand identity and get a sense of what makes your company different from other brands. Our team is happy to help you with this, but here are some initial questions to consider as you approach your new branding:
- Can you describe your brand in three words?
- What makes you special based on your beliefs and values?
- How can those differentiators be reflected in your marketing materials and designs?
As our designers start brainstorming and mocking up ideas, we carefully consider how your logo design – and your brand – should look visually and what the audience should get out of it when viewing it.
Design style of the logo
Your design style is important. Any designs you get from a Sullivan Design logo designer will match your business and brand identity. Classic, retro, modern, fun, creative or handcrafted – it all depends on your business, but the best company logo will speak a thousand words with one look.
We are well-versed in all logo types
We match your company logo to the aesthetic of your business or brand. Here are some examples of various types of logo design options that may be right for your company:
- Word marks / text only logo. For this logo type, we incorporate only the name of the business. The logo uses text alone and few or no other graphics.
- Letter mark: This logo is much like a monogram. They work well for a brand or business that has a long name.
- Logo symbols or pictorials: This logo type is like an icon that represents your brand in an image. This is typically the most common variation of what people envision when they think of a logo.
- Abstract: This type of logo is a geometric form that represents your unique brand and helps your audience get an instant connection with your business.
- Logo mascots: These logo types add personality to your brand through a character. They are usually ideal for brands that want to be perceived as fun, creative, memorable and approachable.
- Combination logo: This choice combines two different logo types to create something new. The logo may be a word mark and symbol or some other combination. Once established, each logo version can be used alone or together as part of various branding packages.
- Emblem: This type of logo is similar to a combination logo but typically incorporates a visual emblem to represent the brand. Examples can include a badge-like logo, seal logo or crest logo (think Boy Scouts or a logo for a university).
Logo colors
Color used in your logo can make a huge difference in how your logo is represented. The logo color palette can be complex or simple. The hues within the logo can convey different meanings and reinforce certain emotions toward your brand. Our designers take the time to study different logo color combinations to achieve the perfect logo design for your needs and vision.
Typography used in the logo
The fonts in your logo speak volumes. We make sure that any typography or fonts in your logo will reflect the personality and tone of your business. The look of these fonts alone can bring out emotion in people with one glance of your logo.
Ready to create a great new logo for your brand?
Get in touch with Sullivan Design – a professional logo design company in Las Cruces
A great logo – and great branding – creates an emotional connection. Working with a professional logo designer from Sullivan Design will ensure that you get a logo that captures the essence of your business to enhance communication, create trust with your audience and create consistency. Our professional designers will also help bring out the best and most creative logo ideas based on your business’s values and vision. These elements help create a great logo for your business – a memorable, high-quality logo that will resonate with your audience for a lasting impact.
Sullivan Design is a Las Cruces graphic design firm that specializes in professional logo design, web design and business branding. Get in touch with us today to discuss how we can create the perfect logo for your business, brand or product.
