8 Ways To Improve Website Engagement (That Aren’t SEO)
The best designed website in the world isn’t going to see any engagement without the proper marketing strategies. SEO is an excellent technical way to boost website traffic, although it tends to overshadow some of the other strategies that can be just as effective. Here are 8 ways to get more people through the door to your site:
Be A Contributor
Instead of just filling your own website with content, trying becoming a contributor on other websites as well. By contributing your knowledge to a website that’s already an authority on your topic, you can piggyback off the audience of that site. Ask to be a contributor and you may be surprised at the websites that would want to showcase your knowledge.
Harness The Power Of YouTube
Consider video as a solid way to gain traction to your website or blog. Video content is readily consumed on sites such as YouTube, as many people search the site for informational videos about different topics. By creating video content about topics in your industry and posting it on YouTube, you can direct traffic to your website through YouTube’s viewers.
Join Social Groups
Social groups such as the Chamber of Commerce are great ways for business owners to network and meet potential clients, contacts, and other people in their industry. Attend meetings and networking events, telling people what you do face to face and directing them to your website. The old “shaking hands and kissing babies” strategy is a tried and true marketing method that can help boost digital engagement.
Take On Social Media
They say the key of marketing is to go where the people are, and social media is definitely where today’s people are. If you don’t have a social media presence, you’re missing a big opportunity to engage with and know your audience on a one-on-one basis. Get social and start marketing your website through Facebook, Instagram, or LinkedIn. Any social media site will work as long as it’s a platform that your demographic responds to.
Create A Google My Business Listing
Google My Business is an excellent way to drive customer engagement on Google. Create a Google My Business listing to make your business profiles stand out to customers. This will allow you to respond to reviews, message with your customers, and see who’s following you. Increasing your engagement with potential leads will make them more likely to visit your website and become actual customers.
Ask For A Backlink
Backlinks can bring unexpected new traffic to your door. By using a backlink to your website on a high traffic website, you can improve your site’s ranking on search engines. If you have a friend or colleague with a high traffic website, consider asking them to link to your site as well. It costs them nothing and does wonders for you, so long as you’re careful in choosing reputable sites.
Be An Authority
To build trust with your audience you have to be an authority on your industry. Be an authority by writing blog content on your site educating people about different topics within your industry. You can then share this content with your social media audience to bring in more readers.
Add Your Website To Your Email Signature
It’s simple, but it’s effective! Adding your website to your email signature turns email marketing into a funnel straight to your website. It’s a great way to let people know where to find more information about your business.
There are plenty of ways to get people engaged with your website content that require very little effort and no money. If you’re willing to put in a little bit of time and some patience, you don’t need a professional to get people clicking on your site. Any of the above ways are guaranteed to boost your web traffic without costing you a cent.
