5 Reasons Why Your Business Needs A Website
Whether you’re the owner of a giant business with thousands of employees or a small business owner just getting started, you need to have a website. Your website is the hub of your business; it’s the center of your digital marketing campaign. Without a website to direct people to, you lack the tether to link all of your other marketing efforts together. Here are the 5 biggest reasons why your business needs a website:
A Website Creates A Positive First Impression
First impressions are everything for a business. When a customer hears about your company through a friend or an ad on social media, your website is the first place they’ll go. Most prospective customers nowadays are going to take advantage of the digital resources at their fingertips, researching products and services before buying them. A website full of accessible information and a catchy logo is the perfect introduction to your company for prospective customers.
If you put in the work and create a professional website full of valuable content, you can leverage that into converting clients and growing your business.
A Website Builds Credibility
Sure, those overalls you saw marketed on Instagram are super cute, but are they from a reliable company? Having an established and professional looking website helps consumers take your business seriously. If they search the web for your company and no website comes up, chances are you’re not going to make the sale. There are too many scam companies out there ripping off customers or providing products that don’t match the pictures online. Show your company to be trustworthy and credible and you’ll give consumers the reassurance they need that you can provide them with quality service.
A Website Has A Great ROI
Every digital marketing strategy requires a certain amount of investment. The best strategies have a high return on investment (ROI), meaning that the amount of money you spend results in you earning more money back through gaining new customers. Certain digital marketing tactics may not have a high enough ROI to make them worth your while. A website, on the other hand, has a very high ROI, meaning it will essentially pay for itself in all of the new business that it brings you.
A Website Provides More Opportunity For Digital Marketing
The best digital marketing campaigns cast a wide net. Pay-per-click ads, a strong social media presence, and search engine optimization are all things you need to focus on in order to reach as many prospects as possible. A website increases the opportunities you have for digital marketing by giving your customers a place to go when they click on that social media post or PPC ad. Keyword optimization on different posts on your website will also ensure that you rank higher on search engines, reaching more customers who are interested in your industry.
A Website Provides Extra Information About Your Business
You can’t fit the life’s story of your business on an Instagram post. Your website, however, can feature countless articles and pages about your business including product launches, the founder’s story, educational content about your industry, and more. Customers love being able to interact with long-form content that has value, and your website is the perfect place to post such content. You can even tease product launches or promotional offers on smaller social media posts or PPC ads that direct people to pages on your website to find out more.
What Are You Waiting For? Start Your Website Today!
Many people are afraid to start a new website. They often fear putting the time and effort into creating something that they aren’t sure will result in conversions. However, a website is one of the biggest tools for digital marketing. Sure, you can get by without certain types of digital marketing, but a website is the beating heart of all of it. If you put in the work and create a professional website full of valuable content, you can leverage that into converting clients and growing your business.
